let me tell you here’s why Under Armour shoes stock is a slam dunk

It’s pretty much a foregone conclusion that the spokesperson for under armour shoes Steph Curry and the Golden State Warriors are going to demolish the competition as this year’s NBA season winds down. The only real question is whether they’ll keep the pedal down and set a new single-season record for the most wins in NBA history.

However, as Dub Nation roots on their team, the board room at under armour  Inc. UA, -1.77%   also has a lot to cheer about — namely, the fact that the freakishly good Curry is wearing their brand on his feet in every game.

under armour shoes
under armour shoes

The story of how athletics powerhouse Nike Inc. NKE, +0.12%   lost out on Curry — recently chronicled by ESPN — is amazing, complete with mispronounced names and mislabeled PowerPoint slides. But more importantly for investors, the win by Under Armour is indicative of a company that’s committed to going toe-to-toe against Nike with its image.

Not just with Curry, either, but with NFL playmakers Cam Newton and Tom Brady, young golfing phenom Jordan Spieth and iconoclastic dancer Misty Copeland on its roster.

When you look at this branding blitz coupled with key financial metrics that are pointed significantly higher, the future looks bright for this apparel and footwear powerhouse.

Here’s why under armour outlet stock is a slam dunk regardless of any market volatility or consumer spending trouble:

  1. Strong earnings: Under Armour soared by double-digits after its January earnings report, and it’s not hard to see why. The company beat expectations on both its fourth-quarter profit and revenue and saw significant year-over-year growth. Specifically, earnings spiked 20% to 48 cents a share in the fourth quarter from 40 cents a year ago, and revenue increased 30% to $1.17 billion from $895.2 million last year. Those are simply spectacular growth numbers.
  2. Improving technicals: under armour store stock had a rough ending to 2015, with shares slumping more than 30% from their October highs to their January lows. But the tale of the tape is encouraging lately, with earnings fueling a sharp reversal in January after that dip. And since that burst, Under Armour has held firm, with its 20-day moving average crossing over its 50-day average in February and heading steadily higher. Resistance around $85 a share has been persistent in March, but a lack of breakdown thus far coupled with a virtuous news cycle seems to make a move higher likely in the coming weeks — especially if first-quarter earnings in April look good.